RECRUITMENT

Alpha Kappa Psi - Psi Lambda

 

The Psi Lambda chapter conducts biannual recruitment at the start of each semester. These recruitment periods typically require the development of a unique marketing campaign. 

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As head of marketing for the Fall 2015 semester, I developed a campaign “Business doesn’t have to be black and white.” This tagline was designed to juxtapose the typical monochromatic professionalism associated with an explosion of personality and color.

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The project involved re-envisioning the chapter logo and the creation of a promotional poster, digital banners, business cards, name tags and apparel. 

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Name tags were handcrafted, using marbled paper and oil-paint calligraphy. 

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Chapter apparel featured rush messaging on the back and a colorful fabric pocket in the front. Fabric was sourced from The La Paz Witches Market in Bolivia.   

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