GROUNDWORK LAWRENCE

 

Groundwork is a national, non-profit organization dedicated to promoting green living. The Groundwork, Lawrence chapter was founded in 1999 to help one of Massachusetts' poorest communities. 

 

Today, Groundwork Lawrence strengthens the local community by renovating community spaces, enabling access to healthy food and sponsoring youth education, employment, and community events. 

 

As part of an e-marketing course, I created a digital assets for online lead generation in support of the organization's Share-a-Share and Community-supported Agriculture (CSA) programs. 

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This inbound marketing campaign involved the creation of an e-book featuring recipes that incorporated the produce delivered in a typical CSA share.

 

In addition to creating the e-book, I designed a landing page to promote the offer. 

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